A New Chapter for Gymshark: Expansion Beyond the UK
Two years after the debut of its flagship store on London’s Regent Street and the opening at Westfield Stratford City this past summer, Gymshark is gearing up for the launch of its third store by late 2024.
Dubai Mall: The Perfect Fit for Fitness Enthusiasts
The new location is confirmed to be on the ground floor of Dubai Mall, near the Dubai Aquarium & Underwater Zoo. Partnering with Al Tayer Insignia, Gymshark will join an impressive lineup of luxury and lifestyle brands, ranging from fashion and beauty to jewellery and home décor
Regional Success: E-Commerce Paves the Way for Physical Presence
This physical expansion into the UAE comes after the successful launch of Gymshark’s regional e-commerce services, offering a dual-language platform, exclusive limited-edition releases for the Middle East, and same-day delivery.
A Strategic Partnership with Al Tayer Insignia
Gymshark’s founder and CEO, Ben Francis, shared his excitement, stating: “As we expand our omnichannel strategy beyond the UK, Al Tayer Insignia gave us the perfect opportunity to open in one of the world’s most visited malls. With Dubai’s strong fitness culture and the overwhelming response to our localized online store in the Middle East, this move felt inevitable.”
Building the Gymshark Community in the Middle East
Echoing this sentiment, Dee Sarai, CEO of Al Tayer Insignia, commented: “Dubai Mall is the world’s most iconic shopping destination, making it the ideal spot for an e-commerce-driven brand like Gymshark to establish its first physical store outside the UK. The GCC’s response to our online launch exceeded expectations, and we’re excited to bring the Gymshark community together in this region through a dedicated store.”
