Fitness First, a leading health and fitness brand in the UAE and a dominant force in the Middle East for nearly two decades, has announced an ambitious expansion strategy aimed at enhancing its offerings for both existing and potential members. To meet the rising demand for premium fitness services, Fitness First plans to open six new state-of-the-art clubs in key locations: Business Bay, Bay Avenue, and Dubai Media City in Dubai, along with Al Wahda Mall and Forsan Central Mall in Abu Dhabi. Two additional locations will be announced shortly, marking the beginning of an exciting growth period that will provide members with easier access to world-class fitness facilities.
The expansion also includes a range of innovative features designed to revolutionize the fitness journey. Fitness First is introducing new fitness assessment programs to track member progress, alongside digital fitness programs and virtual classes. Upgraded equipment and functional training areas will be featured, as well as dedicated studios for boxing, Pilates, and cycling. Additionally, wellness amenities such as infrared saunas, ice baths, swimming pools, and outdoor gym spaces are being integrated to provide a comprehensive health and wellness experience, raising the bar for industry standards.
As part of its long-term vision, Fitness First is actively exploring new sites and potential acquisitions across the GCC, aiming to expand its influence regionally while continuing to offer innovative fitness solutions and exceptional member experiences. Mark Buchanan, CEO of Fitness First, stated, “As the largest operator in the UAE, our new clubs and enhanced facilities reflect our commitment to providing our members with the best possible environment to achieve their fitness goals. With these initiatives, we are not just expanding our footprint; we are redefining what it means to be a leader in health and wellness across the GCC.”
With nearly 20 years of experience, Fitness First remains at the forefront of the Middle East’s fitness industry, continuously blending innovation with a deep understanding of member needs. This latest expansion strategy underscores its commitment to leadership and growth. For more information and to find your nearest Fitness First club, visit Fitness First UAE.
Fitness First Middle East is one of the world’s most trusted health and fitness brands, owned by Landmark Group. With 47 clubs across 37 locations in the UAE, Bahrain, Saudi Arabia, Kuwait, and Qatar, Fitness First offers state-of-the-art amenities, unlimited group exercise classes, and personal training by internationally accredited fitness professionals. The brand continues to lead the fitness industry by providing over 90 unique fitness experiences, including signature programs, Les Mills classes, kids’ activities, Swim Academies, and more.
